Organizers Dubai

The most important actors in the artisan gelato world working together for the sweetest event of the year



Franchise Middle East Consultancy offers integrated solutions in Franchising, Retailing and Marketing, with the focus on the UAE and the larger Middle East region. We offer a wide spectrum of services to help franchisors and potential franchisees study the market, launch operations and expand.

Backed by a team that has extensive region-specific expertise and a deep understanding of the franchising model, Franchise Middle East helps business investors in selecting the right business opportunities within the franchising model. As we are well-versed with the local business laws and operating environment, we are in a strong position to provide invaluable inputs and guidance to various organizations and brands in their international and domestic expansion. We have extensive government contacts and market knowledge to help franchisors and entrepreneurs smoothly tackle the various issues that crop up while setting up operations in new locations.

Our end-to-end solutions include feasibility studies, business strategy, franchise system development, brand development, public relations, marketing and recruitment services through our five main divisions including Advisory, Media and Dot-com, Transaction services and Events division.

The Franchise Middle East mission is to serve clients through superior professional solutions that meet their business requirements. We help client achieve their dreams and goals to become world-class franchisors.



DESITA is the Italian Retail & Foodservice Consultancy Company, working at an International level, specialized in shop concept design and Franchising, established with solid foundations to support its customer towards the realization of their core business, making beautiful projects that succeed. DESITA’s mission is to create unique user experience designed with strong character and identity, following a work process that involves the client through continuous stimulation. DESITA loves to design your business, taking care of its profitability with respect of the environment thanks to ECOFFEE, the eco-friendly project and the sustainable entrepreneurship platform. This platform actively contributes to the creation of business practices in the food-retail sector which are both environmentally and socially sustainable for responsible and profitable investments, becoming a great business tool especially for young entrepreneurs. DESITA offers a whole range of services for retailer & franchisors and helps Italian brands approach the Middle East market thanks to its long experience and being the creator of the Dubai Business Retail Tour.



This year was the 35th edition, making it the world’s premier event for artisan gelato and leading European showcase for artisan confectionary, cakes and coffee. It attracts more than 160,000 sector specialists from all over the world.

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Carpigiani Gelato University, established in 2003 as the educational division of Carpigiani in Anzola dell´Emilia (Bologna), is today recognized internationally as a breeding ground for successful gelato entrepreneurs. Its mission is to fully convey the culture of quality homemade gelato. To date, there are 13 branches in the five continents with internationally renowned teachers. Enrollments have increased exponentially from 2009, exceeding this year 15,000 subscriptions. More than 500 courses were taught during the 2011-2012 academic year.